Richard Eaddy

Richard Eaddy - Chief Executive Officer and Director

Richard has more than 25 years of treasury experience gained in New Zealand, Australia and Europe. He has worked as both a hands-on Treasurer working for major corporates in New Zealand and Europe, as well as a risk management advisor to some of New Zealand’s largest companies.

In 2002 he established ETOS Limited, which is now the leading provider of treasury services in Australasia. Richard headed up ETOS for ten years and remains a board member and the largest shareholder. He was appointed CEO of Hedgebook in 2012.

Richard currently resides in London growing Hedgebook's UK and European business.

Ian Ross

Ian Ross - Chief Technology Officer

Ian joined Hedgebook in 2012 as its Chief Technology Officer following a career working as a consultant for one of New Zealand’s leading IT firms. In his previous roles Ian has also worked for government agencies and large multinationals, including Hewlett-Packard. He has a strong knowledge of both the technical and managerial aspects of software development.

Duncan Shaw

Duncan Shaw - APAC Client Relationship Director

Duncan joined Hedgebook in September 2013 and brings over 13 years of treasury management experience to the company. As a treasury advisor for Asia-Pacific Risk Management and PwC, Duncan has extensive knowledge of the foreign exchange and interest rate markets. Advising corporates and local authorities on treasury risk management strategies, treasury policy design and fixed interest investments had been a major part of Duncan’s roles prior to joining Hedgebook. Duncan has been in New Zealand for over 15 years and previously worked in investment banking in London primarily for ABN AMRO in the convertible bonds team.

Duncan.Shaw@hedgebookpro.com

M: +64 27 526 1226 P: +64 9 281 4775

Duncan Shaw
Lee White

Lee White - Head of Growth EMEA

Lee joined Hedgebook in 2021 as Head of Growth EMEA, having established a strong base in the industry as a senior sales and relationship manager with Refinitiv, as well as over eight years’ experience working within FX Risk Management. Lee is qualified in IAD Derivatives with ACI Dealing Certification and previously spent over ten years building and maintaining a profitable book of FX and Fixed Income business across EMEA and North America.

Jane Smallfield

Jane Smallfield - Marketing Director

Jane joined Hedgebook mid 2020 to lead our global marketing and communications effort.
Jane has over three decades experience in marketing for technology companies including running her own successful PR and marketing agencies.

She has previously worked as Global VP of Marketing and currently leads a team of virtual CMOs for a select number of New Zealand innovators, including Hedgebook. She has broad marketing skills and experience, which are already making a positive impact on the Hedgebook team.

Jane is also the founder of the New Zealand Tech Marketers Group, Convenor of Judges for the NZ HiTech Awards and in her spare time umpires netball in rain or shine.

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