Blog

Hawke’s Bay is home to a host of food and wine exporters. The climate and fertile soil are ideal growing conditions and we are spoilt by all the produce from New Zealand’s “food bowl”. Pip fruit is particularly well represented and one of Hedgebook’s newest clients is Havelock North Fruit Company. Havelock North Fruit Company are the company behind RockitTM, a uniquely developed apple. It is small, sweet, crunchy and perfectly designed for the snack food market. The overseas markets are going, erm, bananas for them…

Late last year Hedgebook was invited to present at the NZTE’s Ready to Launch function which was hosted by Havelock North Fruit Company. We took the opportunity to demo our FX management software to Shannon Harnett, Financial Controller. “The timing of the Hedgebook demo could not have been better,” says Shannon, “Export sales are booming, putting increased focus on foreign exchange management. I needed a better way than spreadsheets to manage my exposures and to understand the impacts of volatile exchange rates on the business. Hedgebook achieves that.”