Rockit Global uses Hedgebook to manage apple sales

Rockit Global needed a better answer than a spreadsheet to manage its FX exposures and understand the impacts of volatile exchange rates on the business - its Hedgebook demo couldn't be more timely.

Growing exports put focus on FX management

Hawke’s Bay is home to a host of food and wine exporters. The climate and fertile soil are ideal growing conditions and we are spoilt by all the produce from New Zealand’s “food bowl”. Pip fruit is particularly well represented and one of Hedgebook’s clients is Rockit Global – formerly, Havelock North Fruit Company.

Rockit Global is the company behind RockitTM, a uniquely developed apple. It is small, sweet, crunchy and perfectly designed for the snack food market. The overseas markets are going, erm, bananas for them…

Hedgebook demo couldn’t have been better timed

In late 2016 Hedgebook was invited to present at the NZTE’s Ready to Launch function which was hosted by Havelock North Fruit Company. We took the opportunity to demo our FX management software to Shannon Harnett, Financial Controller.

“The timing of the Hedgebook demo could not have been better,” says Shannon, “Export sales are booming, putting increased focus on foreign exchange management. I needed a better way than spreadsheets to manage my exposures and to understand the impacts of volatile exchange rates on the business. Hedgebook achieves that.”

Hedgebook proudly supports Rockit’s truly global footprint.

Want to see how Hedgebook works for yourself? Check out the overview video on the Home page , let us give you a 20 minute demo online or check out Our Ebooks covering FX risk management, interest rate swaps, valuations and more.